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Shopping Tips

Cheap and So Chic: It’s “A New Day” at Target!

Ahhh! Target, my true retail constant. From browsing the toy aisles as a child to raiding the jewelry racks as a young adult, Target has always been there for me – and this weekend was no different!

On August 27th, Target launched an exclusive new women’s clothing label called “A New Day.” The clothes are definitely fun and fashion-forward, but here’s the best part: Everything in the collection is under $50! (Yep, you read that correctly!)

Naturally, I immediately drove to my local Target on the 27th to check it out. I ended up falling in love with this super soft, star-print, button-down shirt. (That’s me in the first picture below.) Seriously, it’s so comfortable that I feel like I’m wearing a pajama top to the office.



A New Day Women’s Printed Any Day Shirt, $19.99


Lani and Kyle liked the shirt so much that they each bought one for themselves! Maybe you’ll see us all sporting our matching tops in our next company photoshoot

Regarding fit, good news: A New Day offers most styles in plus sizes! As for my fellow petite ladies, you might discover items are longer and/or wider than you’d prefer. This wasn’t a problem with the star-print shirt, since I prefer my button-downs to fit more like tunics; however, be sure to try things on before you buy to make sure you like the fit!

Scroll down to check some RLS faves from A New Day. Do you have your own favorite Target finds? Tell us on Facebook!

Happy Shopping!

p.s. If you know any men also looking for affordable fashion, tell them to take a look at Goodfellow & CO, Target’s new clothing label for men.


Tops & Jackets

A New Day Burnout Velvet T-Shirt, $24.99

A New Day Embroidered Military Jacket, $34.99

A New Day Sleeveless Sweater in Black, $24.99

A New Day Ruffle Bomber Jacket, $29.99

A New Day Textured Shell in White, $22.99

A New Day Knit Poncho in Cinnamon, $26.99 

A New Day Floral Embroidered Shirt, $17.99

A New Day Quilted Jacket in Navy, $39.99

A New Day Floral Applique Any Day Shirt, $19.99

A New Day Paisley Velvet Kimono, $29.99

A New Day Short Sleeve Peplum T-Shirt in Gray, $14.99

A New Day Faux Fur Hooded Vest, $39.99



A New Day Zipper Ponte Pants, $24.99

A New Day Grid Plaid High Rise Jogger, $27.99

A New Day Asymmetrical Ruffle Skirt, $24.99

A New Day Straight Leg Tie Waist Crepe Pants in Black, $27.99

A New Day Straight Leg Plaid Slim Fit Pants, $27.99

A New Day Denim Pleat Front Skirt, $19.99

A New Day Straight Leg Track Pants in Cherry, $24.99

A New Day Skinny Chino Pants, $19.99



A New Day Women’s Striped Shirt Dress, $27.99

A New Day Crepe A-Line Dress in Magenta, $27.99

A New Day Ruffle Tie Neck A-Line Dress in Teal, $27.99

A New Day Foil Shift Dress, $27.99

A New Day Bi-Stretch Twill Dress in Light Gray, $27.99

A New Day Denim Shirt Dress, $27.99

A New Day Ponte Shift Dress, $24.99

A New Day Textured Chevron Dress in Black, $24.99



A New Day Satchel Handbag in Metallic Gold, $34.99

A New Day Top Handle Satchel Handbag in Smokey Taupe, $34.99

A New Day Clutch with Crossbody Strap in Navy, $19.99

A New Day Flap-Close Wallet with Crossbody Strap in Red, $18.99 

A New Day Chain Crossbody Handbag in Rose Gold, $27.99

A New Day Women’s Glitter Clutch Wallet, $16.99

A New Day Large Tote Handbag in Gray, $39.99

A New Day Camera Crossbody Handbag in Black, $19.99


You can find Ella Jones and Real Life Style on Facebook, LinkedIn, Twitter, Pinterest, and Instagram.

(1) Comment

  1. It’s finally great to find pants that truly fit to size for me! Could you please make more of these pants like this example Women’s High-Rise Slim Straight Fit Ankle Pull-On Pants – A New Day™ Black Pinstriped but in more colors and designs? Tired of trying on clothes and altering them. And yes, the price is perfect! I bought all the different XL as I could find!

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