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Shopping Tips

My New Competition

Amazon echo look, $199


Watch the video first!!!

In case you haven’t read the news recently, the so-called Amazon effect is putting a lot of retailers out of business these days. Is it also going to put personal stylists and image consultants out of business? Need to put coconut water on your shopping list? Ask Alexa. Need to know which necklace to wear with your outfit? Ask Alexa. No, seriously.

With echo look, Amazon has not only included a hands free, LED light enhanced camera that takes outfit flattering pictures and videos, but also Style Check, Amazon’s answer to the personal stylist. See below.



Want one? Well, click here to request an invitation when it is available. The echo look is so fashionable it has a virtual velvet rope! The other fabulous aspect of the echo look is that it can automatically upload your #ootd (that is Outfit of the Day for those of you who don’t know) to the cloud for you, creating your own virtual lookbook. Wondering what you wore last Thanksgiving so that you don’t repeat your favorite dress this year? Just ask Alexa.

I’m thinking about getting one for the RLS office. First and foremost, we have been struggling forever to find a good way to take outfit posts ourselves. Lighting is the biggest issue. Well actually, the biggest issue is that I hate every picture that Kyle (who is great at photos!) takes of me, and rarely let her post any of them on our Instagram. If Alexa takes professional quality photos and videos that make my outfits sparkle and make me look as if I’ve lost 10 lbs, the echo look is hired.

In the meantime, I’m still waiting for my invitation.


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Lani Inlander is a personal stylist who has been working with clients who want to feel their best and look put-together every day for over 15 years. You can find her in the Washington, D.C. and New York metropolitan areas. Are you looking for professional training to be a personal stylist? Click here to learn how you can train with Lani at The Stylist Studio

You can find Lani Inlander and Real Life Style on Facebook, LinkedIn, Twitter, Pinterest, and Instagram.

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