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Shopping Tips

Two New Brands You Should Know About

Who doesn’t love discovering a well-priced, well-designed line? Here are two new fabulous ones for you! Hardest part? Deciding what to buy. I’m voting for the rumpled blazer from Ayr and the Tamitha backpack in a chic nudey-pink leather from Aimee Kestenberg. Happy Shopping!



AYR is the brand new women’s line launched by menswear company Bonobos in February. The brand is the concept of two friends, Maggie Winter and Jacqueline Cameron, who met while working for J.Crew and Madewell. An acronym for “All Year Round,” their goal was to create beautiful, streamlined basics, beginning with the perfect everyday pair of jeans. Their denim is all made in LA and is carefully crafted to be as flattering and comfortable as possible, two traits that don’t come together very often! Along with jeans, AYR partners with independent artists every season to create a limited-edition line of graphic tees printed in Brooklyn. Although AYR is sold exclusively through their webshop, you can always schedule an appointment at their New York guideshop to try anything on. Interested in learning more about AYR? Check out their feature on

Use code FRESHAYR at checkout for 20% off your first purchase!


ayr 3The Rumpled Blazer in Biscuit, $245


ayr 1

The Everywhere Top in Tencel, $115


ayr 12

The Skinny in Little Fishes, $175


ayr 13

The Skinny Flare in Jac’s Jean, $195


ayr 8

The Ciggy in Unicorn, $185


ayr 9

The Embroidered Tunic Dress, $165


ayr 4

Lightweight Rain Jacket, $295


ayr 10

The Everywhere Dress in Wave Wash, $150


ayr 14

The Easy Shirt in Weightless Cotton, $125


ayr 5

The Tailored Short in Black, $125



Aimee Kestenberg

While flipping through my Parson’s alumni magazine recently, I found the most gorgeous and functional handbag. The Tamitha backpack, pictured below, is the creation of Aimee Kestenberg, an Australian accessories designer and 2010 Parson’s grad. After launching her own line of leather handbags two years ago, she has made the Forbes 30 under 30 list and won two American Handbag Designer of the Year awards. The best part about the beautiful, soft leather bags? They are all under $300! You can find them at Nordstrom, Macy’s, Lord and Taylor, QVC, and her own website.



Tamitha Backpack, $228


aimee 1

Tamitha II Backpack, $171


aimee 2

Sammy Convertible Messenger Bag, $268


aimee 3

Alexis Crossbody II, $128


aimee 4

Addison Hobo, $258


aimee 5

Catalina Crossbody, $198


aimee 7

Jasper Hobo, $258

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