Every year, Pantone announces its Color of the Year, which “provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.” Essentially, it’s the color you should expect to see everywhere this year! (Do you remember Kyle’s blog about the 2017 Colors of the Year?) The 2018 Color of the Year is Ultra Violet, a rich shade of purple that, according to Pantone, “suggests the mysteries of the cosmos” and “symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative …
