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Shopping Tips

Shop Nordstrom’s Black-Owned Brands

Shop Black-owned brands with the convenience of a large retailer. Nordstrom, renowned for customer service, asked five Black creatives to choose designers and brands that speak to Black expression and perspectives.

Black_Space is the 12th iteration of Nordstrom’s rotating pop-up shop program. The latest concept is showcased at twelve Nordstrom locations. Not ready to go into the store? Fear not! You can shop Nordstrom’s assortment of the best Black-owned brands in beauty, fashion, and home products for women online. Among the company’s many goals in the diversity and inclusion arena is delivering $500M in retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals by the end of 2025.

Let’s do our part to let Nordstrom know they should sell these Black-owned brands after the end of the pop-up period. You have until May 3rd, 2021 to show your support for these brands.

Happy Shopping!

GOODEE Home Wares

GOODEE is a community of socially conscious design enthusiasts who put caring for people and the planet at the center of everything they do. All products, services and ideas championed by the collective reflect GOODEE’s unwavering pursuit of a happier and more sustainable future for all. Their homewares from around the globe are designed to enhance your space and contribute to a kinder, smarter, more beautiful world. I. Want. That. Lamp.

Goodee x Baba Tree brown and black large bicycle basket for real life style

GOODEE x Baba Tree Large Bicycle Basket, $100

GOODEE x Tala Knuckle Walnut Table Lamp and Enno Light Bulb for Real Life Style

GOODEE x Tala Knuckle Table Lamp and Enno Light Bulb, $100

GOODEE x Frama Apothecary Body Wash and Lotion Set for Real Life Style

GOODEE x Frama Apothecary Body Wash and Lotion Set, $100

GOODEE x Ames Jipi Blue woven Placemats for Real Life Style

GOODEE x Ames Jipi Set of 6 Placemats, $100

Goodee organic cotton hammam rainbow bath towel for real life style

GOODEE Organic Cotton Hammam Bath Towel, $100

The Oula Company

Oula set out to create trans-seasonal garments. Their goals are longevity and value, and to transcend fast-fashion. The African wax fabrics are sourced from around the world and cut and ethically sewn in the USA. You all know I love an African wax fabric!

The Oula Company brown african wax print dress for real life style

The Oula Company Print Tiered Dress, $325

the oula company sophisticate print shift dress in blue wax print for real life style

The Oula Company Sophisticate Print Shift Dress, $275

the oula company orange and turquoise african wax printed dress for real life style

The Oula Company Print Tiered Dress, $325

Black-Owned Hair Care Brands

Briogeo popped up on my radar more than a year ago, when I heard about the brand’s magical, reparative properties on the Forever35 podcast. One of the hosts actually solved a scalp condition using Briogeo products. Briogeo was founded by Nancy Twine as a clean, natural hair care brand for all hair types and textures. She was inspired by the family tradition of making natural beauty products from scratch. If only I could decide what to try first! Maybe the Scalp Revival shampoo?

Briogeo Don't despair, repair deep conditioning mask for Real Life Style

Briogeo Don’t Despair, Repair! Deep Conditioning Mask, $36

Briogeo Scalp Revival charcoal and tea tree scalp treatment Real Life Style

Briogeo Scalp Revival Charcoal and Tea Tree Scalp Treatment, $32

Briogeo Hair Besties clean hair discovery set with shampoo and conditioner real life style

Briogeo Hair Besties Clean Hair Discovery Set, $30

Briogeo scalp revival stimulating therapy massager real life style

Briogeo Scalp Revival Stimulating Therapy Massager, $16

Hannah Diop and Issa Rae co-own Sienna Naturals, a plant-based hair care company formulated for textured hair. The products are designed to restore hair and scalp health, curl patterns and your hair’s natural oils. I’m sure my naturally curly hair would thank me for these products!

Sienna Naturals Wash Day Essentials Kit with HAPI shampoo and untangled conditioner real life style

Sienna Naturals Wash Day Essentials Kit, $40

Sienna Naturals curl elixer primer and conditioning spray real life style

Sienna Naturals Curl Elixer Primer and Conditioning Spray, $20

Black-Owned Beauty Brands

Nigerian-born Sharon Chuter is a rebel with a cause: to redefine the rules of inclusivity and diversity. As creative director of UOMA Beauty, the experienced beauty executive draws inspiration from her Afro heritage. Her goal is to infuse this heritage with fierce modernity to create a truly fresh aesthetic. She also founded Pull Up for Change, a movement that takes companies to task for failing to employ Black people.

Kyle loves the UOMA Stay Woke Brightening Concealer for being hydrating with tons of pigment. I want to know why she is only sharing this beauty find now!

Uoma Stay Woke Brightening Concealer real life style

UOMA Stay Woke Brightening Concealer, $25

Uoma Double Take Sculpt and Strobe Stick Real Life Style

UOMA Double Take Sculpt and Strobe Stick, $40

Uoma Beauty Brow-Fro Blow Out Volumizing Gel Pomade Real Life Style

UOMA Beauty Brow-Fro Blow Out Volumizing Gel Pomade, $22

London Grant makes a collection of body and skincare using plant based, organic ingredients. These items are handcrafted in small batches in Atlanta, Georgia. Honey Coco Body Custard? Yes, please.

London Grant Macadamia Safflower Sheer Glow Body Oil real life style

London Grant Macadamia Safflower Sheer Glow Body Oil, $39

London Grant Honey Coco Body Custard Real Life Style

London Grant Honey Coco Body Custard, $29

54 Thrones is an African beauty brand inspired by the richness, diversity, and cultures of the continent and its people. The founder Christina Tegbe aspires to spread the message of the African origin of clean beauty. Determined to share the beauty and authenticity of an Africa often not seen, she partners with passionate artisans who handcraft the rich ingredients that make up the brand. In my experience, Turmeric Soap is amazing! Can’t wait to try this one.

54 Thrones Moroccan Blue Tansy and Egyptian Blue Chamomile Beauty Butter Real Life Style

54 Thrones Moroccan Blue Tansy and Egyptian Blue Chamomile Beauty Butter, $24

54 Thrones Adwera Turmeric Glow Soap Bar Real Life Style

54 Thrones Adwera Turmeric Glow Soap Bar, $16

These are some very interesting products, ladies. The Buff Experts line of clean body care beauty products is crafted to “pamper and protect all our gorgeous nooks and crannies from neck to toe that require tender care.” The focus is on high-quality, plant-powered ingredients that cleanse, moisturize, and protect your beautiful bod. Have you ever tried dry brushing?

Buff Experts Srsly Buffed Dry Brush Real Life Style

Buff Experts Srsly Buffed Dry Brush, $19

Buff Experts Carrot Intimate Salve Real Life Style

Buff Experts Carrot Intimate Salve, $18

Diop

Diop face masks are made with Kente printed fabrics in a range of beautiful colors and patterns. They’re also running a donation program with the sale of their masks to donate to feeding those in need in Detroit, where they are based. I think these gorgeous masks would make terrific gifts, don’t you?

Diop Adult red and black Print Contoured Face Mask Real Life Style

Diop Adult Print Contoured Face Mask, $15

Diop Adult black and white kente african Print Contoured Face Mask Real Life Style

Diop Adult Print Contoured Face Mask, $15

Diop Adult burgundy and blue african Print Contoured Face Mask Real Life Style

Diop Adult Print Contoured Face Mask, $15

Good Man Brand

Athlete Russell Wilson and his partners launched Good Man Brand with designs on making a difference in the world and bringing out the best in all men. Good Man Brand runs the gamut from sharp blazers to streamlined sneakers. With each item purchased, the company donates $3 to the Why Not You Foundation, which works to encourage and empower children. I am loving the London Sneaker!

Good Man Brand On Point Slim Fit Short Sleeve Button-Up Shirt Real Life Style

Good Man Brand On Point Slim Fit Short Sleeve Button-Up Shirt, $168

Good Man Brand Premium Cotton T-Shirt Real Life Style

Good Man Brand Premium Cotton T-Shirt, $68

Good Man Brand Tulum Tech Knit Pants Real Life Style

Good Man Brand Tulum Tech Knit Pants, $198

Good Man Brand Classic Legend London Sneaker real life style

Good Man Brand Classic Legend London Sneaker, $198

Have you tried any of the Black-owned brands we mentioned? What are you planning to order from Nordstrom’s Black-owned and founded shop? Let us know in the comments below!

Real Life Style is a style consulting firm that teaches busy women to wear their power so they can live their lives fully and confidently. Lani Inlander and Kyle Dunphy are based in the Washington, D.C. metropolitan area and serve clients across the country. We offer personal styling services, an on-demand e-course, corporate services, and training to become a personal stylist.

You can find Lani Inlander and Real Life Style on Facebook, LinkedIn, Twitter, Pinterest, and Instagram.

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