Shop Black-owned brands with the convenience of a large retailer. Nordstrom, renowned for customer service, asked five Black creatives to choose designers and brands that speak to Black expression and perspectives.
Black_Space is the 12th iteration of Nordstrom’s rotating pop-up shop program. The latest concept is showcased at twelve Nordstrom locations. Not ready to go into the store? Fear not! You can shop Nordstrom’s assortment of the best Black-owned brands in beauty, fashion, and home products for women online. Among the company’s many goals in the diversity and inclusion arena is delivering $500M in retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals by the end of 2025.
Let’s do our part to let Nordstrom know they should sell these Black-owned brands after the end of the pop-up period. You have until May 3rd, 2021 to show your support for these brands.
GOODEE Home Wares
GOODEE is a community of socially conscious design enthusiasts who put caring for people and the planet at the center of everything they do. All products, services and ideas championed by the collective reflect GOODEE’s unwavering pursuit of a happier and more sustainable future for all. Their homewares from around the globe are designed to enhance your space and contribute to a kinder, smarter, more beautiful world. I. Want. That. Lamp.
The Oula Company
Oula set out to create trans-seasonal garments. Their goals are longevity and value, and to transcend fast-fashion. The African wax fabrics are sourced from around the world and cut and ethically sewn in the USA. You all know I love an African wax fabric!
Black-Owned Hair Care Brands
Briogeo popped up on my radar more than a year ago, when I heard about the brand’s magical, reparative properties on the Forever35 podcast. One of the hosts actually solved a scalp condition using Briogeo products. Briogeo was founded by Nancy Twine as a clean, natural hair care brand for all hair types and textures. She was inspired by the family tradition of making natural beauty products from scratch. If only I could decide what to try first! Maybe the Scalp Revival shampoo?
Hannah Diop and Issa Rae co-own Sienna Naturals, a plant-based hair care company formulated for textured hair. The products are designed to restore hair and scalp health, curl patterns and your hair’s natural oils. I’m sure my naturally curly hair would thank me for these products!
Black-Owned Beauty Brands
Nigerian-born Sharon Chuter is a rebel with a cause: to redefine the rules of inclusivity and diversity. As creative director of UOMA Beauty, the experienced beauty executive draws inspiration from her Afro heritage. Her goal is to infuse this heritage with fierce modernity to create a truly fresh aesthetic. She also founded Pull Up for Change, a movement that takes companies to task for failing to employ Black people.
Kyle loves the UOMA Stay Woke Brightening Concealer for being hydrating with tons of pigment. I want to know why she is only sharing this beauty find now!
54 Thrones is an African beauty brand inspired by the richness, diversity, and cultures of the continent and its people. The founder Christina Tegbe aspires to spread the message of the African origin of clean beauty. Determined to share the beauty and authenticity of an Africa often not seen, she partners with passionate artisans who handcraft the rich ingredients that make up the brand. In my experience, Turmeric Soap is amazing! Can’t wait to try this one.
These are some very interesting products, ladies. The Buff Experts line of clean body care beauty products is crafted to “pamper and protect all our gorgeous nooks and crannies from neck to toe that require tender care.” The focus is on high-quality, plant-powered ingredients that cleanse, moisturize, and protect your beautiful bod. Have you ever tried dry brushing?
Diop face masks are made with Kente printed fabrics in a range of beautiful colors and patterns. They’re also running a donation program with the sale of their masks to donate to feeding those in need in Detroit, where they are based. I think these gorgeous masks would make terrific gifts, don’t you?
Good Man Brand
Athlete Russell Wilson and his partners launched Good Man Brand with designs on making a difference in the world and bringing out the best in all men. Good Man Brand runs the gamut from sharp blazers to streamlined sneakers. With each item purchased, the company donates $3 to the Why Not You Foundation, which works to encourage and empower children. I am loving the London Sneaker!
Have you tried any of the Black-owned brands we mentioned? What are you planning to order from Nordstrom’s Black-owned and founded shop? Let us know in the comments below!
Real Life Style is a style consulting firm that teaches busy women to wear their power so they can live their lives fully and confidently. Lani Inlander and Kyle Dunphy are based in the Washington, D.C. metropolitan area and serve clients across the country. We offer personal styling services, an on-demand e-course, corporate services, and training to become a personal stylist.
Once in a while, you can find Lani Inlander and Real Life Style on Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Mostly, they are happily busy serving their fabulous clients, not hanging out online!