It’s no secret that I believe fashion is more fun when it’s ethically produced. Therefore, where I heard about the collaboration between ASOS.com, the UK’s largest independent online fashion and beauty retailer and Soko, a fashion workshop in Africa, I was ecstatic! Joanna Maiden, the mastermind behind Soko, created the store in 2009 in order to further support the sustainable fashion movement. She aims to produce beautiful high-quality garments made from fabrics sourced straight from Kenya, while also supporting the community through employment and local projects.
The collection, ASOS Africa, first appeared on the e-retailer in 2010 featuring vibrant prints and Swahili inscriptions. Within 24 hours of their debut, every item was sold out! Luckily for us, ASOS Africa has continued to be successful through the seasons and the A/W ’12 collection is still available online. Even out first lady is a huge fan of ASOS Africa, seen in pieces from each season of the collection. Most recently, she was spotted in the November issue of O magazine wearing a belted ASOS Africa mixed-printed pencil skirt paired with a bright turquoise short sleeve shirt and a cropped cardigan.
Real Life Style is a style consulting firm that teaches busy women to wear their power so they can live their lives fully and confidently. Lani Inlander, Kyle Dunphy and Sloane True are based in the Washington, D.C., metropolitan area and serve clients nationwide. We offer personal styling services, and an on-demand e-course.
Once in a while, you can find Lani Inlander and Real Life Style on Facebook, LinkedIn, Pinterest, and Instagram. Mostly, they are happily busy serving their fabulous clients, not hanging out online!