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Style Inspiration

Sustainable Fashion? So Stylish

It’s no secret that I believe fashion is more fun when it’s ethically produced. Therefore, where I heard about the collaboration between, the UK’s largest independent online fashion and beauty retailer and Soko, a fashion workshop in Africa, I was ecstatic! Joanna Maiden, the mastermind behind Soko, created the store in 2009 in order to further support the sustainable fashion movement. She aims to produce beautiful high-quality garments made from fabrics sourced straight from Kenya, while also supporting the community through employment and local projects.

The collection, ASOS Africa, first appeared on the e-retailer in 2010 featuring vibrant prints and Swahili inscriptions. Within 24 hours of their debut, every item was sold out! Luckily for us, ASOS Africa has continued to be successful through the seasons and the A/W ’12 collection is still available online. Even out first lady is a huge fan of ASOS Africa, seen in pieces from each season of the collection. Most recently, she was spotted in the November issue of O magazine wearing a belted ASOS Africa mixed-printed pencil skirt paired with a bright turquoise short sleeve shirt and a cropped cardigan.

You too can wear one of the First Lady’s favorite fashion lines!
This peplum jacket is perfect if you are looking for something new to wear to the office.
Love this pattern but need something more casual than the peplum jacket? Who isn’t always looking for a cute, interesting top that won’t break the bank? This is it!
This spring is all about patterned pants. These are perfect for those looking to try a new trend!
This bold patterned shirt is so versatile, you can wear it almost anywhere!
Still looking for a stylish way to keep warm? This two-toned coat is made of wool, perfect for these last cold days of winter.

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