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Business.com, “COVID-19 Q&A: How to Manage Remote Workers and Stay in Touch With Customers”

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Shifting to a remote work model is challenging, but it offers an opportunity to continue operations during the COVID-19 pandemic. Here’s how to make it work for your business.

While many businesses have been forced to close their doors, many have been able to sustain operations by shifting to a fully remote work model. Unfortunately, drastic changes to working arrangements often lead to concerns around maintaining productivity and meeting job requirements. In a time where employee morale is likely to suffer due to mounting public concern, it is incumbent upon managers to reassure and support their workforce while promoting a healthy work-life balance.

Here’s what business.com’s experts had to say about remote jobs and productivity during the coronavirus outbreak.

Q: How can businesses remain operational if they have been forced to close their physical locations?

A: “Businesses can offer the same services online as they did in-person, if possible, either through phone or video conferencing. Businesses can also email clients with a merchandise selection carefully tailored to them, and offer contactless delivery and free shipping. Facebook Live or Instagram Story videos can show merchandise that clients can then contact the business to buy.” – Lani Inlander, owner and chief stylist at Real Life Style and business.com community member.

Q: How does the COVID-19 crisis impact the future of remote work?

A: “I think businesses will realize that remote work can and should be a part of every employees’ work plan now that they have been forced to get over any technical or mindset hurdles. This will lead to more flexibility for working parents, a softer footprint on the environment, and in the end, lead to higher employee satisfaction and retention.” – Lani Inlander, owner and chief stylist at Real Life Style and business.com community member.

Q: How should small business owners stay in touch with their customers, especially if they have been forced to close indefinitely?

A: “Businesses should continue their regular email and social media marketing, although it should reflect the current reality. You need to stay top of mind to your customers by figuring out how you can still serve him/her even if your business is closed. Keep sending out newsletters and posting on social media, letting your customers know you are still there, and that you care about them.” – Lani Inlander, owner and chief stylist at Real Life Style and business.com community member.

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